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OT-IT Convergence GTM Playbook

Positioning strategy that translated technical complexity into executive urgency.

• Challenge: Disconnected messaging across product, sales, and delivery teams.
• Approach: Reframed value around industrial autonomy outcomes and plant economics.
• Execution: Built an integrated GTM narrative, enablement framework, and launch motion.
• Result: Stronger pipeline quality, shorter decision cycles, and clearer executive sponsorship.